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The Haloo Process

Applying for a trademark can be complicated. Here’s how we make it simple for you.

Part 1: The Haloo Process

Run a preliminary check to see if your trademark will work

Pay for your Haloo service

Haloo’s AI builds your perfect application

Haloo runs an in-depth expert-level search and creates a report

Enter the name (or logo, or tagline) to pre-check if the trademark will work in the USA. Sometimes you have to try different spellings to get it just right. Spell the written part of the name, logo or tagline carefully.

With Haloo, you can take the lead yourself from $249, or opt to have a little help from $499. Both come with an in-depth, expert-level search.

Our AI technology helps you to build a flawless application. Don’t worry, we’ve got you covered here! Just answer the questions the best you can, and we’ll do the rest.

We run one more check, and create a report for you. We cover things like common misspellings, possible confusion with other brands, and makes sure that your trademark will be all above board, according to the law.

File your application and pay your fees. You can now launch your brand!

After you’ve paid your filing fees to the USPTO (not included in Haloo's fees), you’ll have to wait for the office to review, approve, and publish your application to register your trademark. But here’s the good news: you can start using the ™ symbol with your products and services right away and get to work at what you do best - building your business.

Part 2: The USPTO Process

USPTO reviews your application

USPTO approves your trademark for publication

USPTO publishes your trademark for opposition

File a statement of use with the correct use of your trademark

Meanwhile, the USPTO will review your application to register your trademark. This takes around 3-7 months after you’ve filed.

As long as the trademark office doesn't have any questions (they shouldn't), your application will move to the next step: approval!

Oppositions don’t happen very often, but they exist to give anyone else the chance to disagree with your trademark. If anyone does oppose your trademark, the USPTO will let you know.

If no one opposes, you move on to file a statement of use showing how to use your trademark the right way. You’ll include photos and screenshots of your trademarks being used, and pay any associated fees. Then, the USPTO will review your statement of use to make sure everything looks A-OK.

Congratulations! Your business is now protected!

Once the statement of use is approved, you’re done! The mark registers, and it’s all yours—just file proof that you’re using the mark in 5 years and renew it every 10 years. The USPTO will send you emails reminding you of these deadlines, so you’ll need to make sure your contact information stays up to date on your registration.

  1. You file a trademark application with the USPTO and pay the filing fees.
  2. USPTO receives and reviews your application. (3-7 months after filing)
  3. If there are no issues with your application
    1. USPTO approves your mark for publication.
  4. If there are issues with your application
    1. A trademark examining attorney sends you a letter (known as an office action) outlining the issues with your application. You’ll have 6 months to file a response with the USPTO to try to resolve the issues or your application will be abandoned (ending all processing of the application). [You can file a petition with the USPTO to revive your application within two months of the official date of abandonment, but you will have to pay an extra fee.]
    2. USPTO receives and reviews your response.
      1. If your response resolves the issues in the application
        1. USPTO approves your mark for publication.
      2. If your response does not resolve the issues with the application
        1. a trademark examining attorney will issue a final office action. You can file responses for the next 6 months to try to resolve the issues.
        2. If you don’t file a response within 6 months or you don’t resolve all the issues within that time, your mark will be abandoned, or you’ll be required to file an appeal with the Trademark Trial and Appeal Board (very few people end up doing this).
  5. USPTO publishes your mark for opposition. Oppositions don’t occur that often, but if your mark is opposed, the USPTO will let you know. At that point you can either abandon your mark or argue your case against the opposition at the TTAB. (~1 month after publication approval)
    1. If your application was based on your current use of the mark
      1. If no one opposes your mark during the 30-day opposition period, your mark registers. (~3 months after the opposition period ends) [ideal end for 1a use applications]
    2. If your application was based on your future plans to use the mark but you aren’t using it yet.
      1. If no one opposes your mark during the 30-day opposition period, a notice of allowance issues. (2 months after the opposition period ends)
      2. You file a statement of use along with photographs or screenshots that show you’re using your trademark with the USPTO and pay associated fees. (within 6 months after the issuance of the notice of allowance)
      3. USPTO receives and reviews your statement of use.
        1. If there are no issues with the statement of use
          1. The USPTO approves the statement of use and your mark registers. (~2 months after the SOU is approved) [ideal end for 1b intent to use applications]
        2. If there are issues with your application after the statement of use is filed
          1. A trademark examining attorney sends you a letter outlining those issues. You’ll have 6 months to file a response with the USPTO to try to resolve the issues or your application will be abandoned (ending all processing of the application).
            1. You can file a petition with the USPTO to revive your application within two months of the official date of abandonment, but you will have to pay an extra fee.
          2. USPTO receives and reviews your response.
          3. If your response resolves the issues in the application, USPTO approves your mark for registration
          4. If your response does not resolve the issues with the application, a trademark examining attorney will issue a final office action. You can file responses for the next 6 months to try to resolve the issues. If you don’t file a response within 6 months or you don’t resolve the issues within that time, your mark will be abandoned, or you’ll be required to file an appeal with the Trademark Trial and Appeal Board (very few people end up doing this).