Pricing for Every Budget

Built by top AI experts and former USPTO examiners, our one-of-a-kind platform is continuously updated to reflect trademark rules. The result? Haloo performs better than the best lawyers… at a fraction of the cost.

Do It YourselfWith Expert Help
starting at $249starting at $499
You’ll get your complete trademark search results and a perfectly-written application that’s ready to file, fast.All the accuracy of our do-it-yourself AI technology, plus the help of a Haloo expert to guide you along the way.
First trademark cost$249 *$499 *
Add-on trademark cost$99 *$200 *
Instant professional searchcheck-whitecheck-dark
Professional-quality applicationcheck-whitecheck-dark
AI compliance checkcheck-whitecheck-dark
Haloo expert helpnocheck-dark
Buy now, pay latercheck-whitecheck-dark
Time to fileMinutes5-7 business days
Time to Amazon Brand RegistryMinutes5-7 business days
Get Started

* Prices are per brand identity. Trademarks must be related to the same Products & Services. Haloo prices do not include USPTO filing fees. Learn more about filing fees below.

Do It Yourself

starting at $249

You’ll get your complete trademark search results and a perfectly-written application that’s ready to file, fast.

With Expert Help

starting at $499

All the accuracy of our do-it-yourself AI technology, plus the help of a Haloo expert to guide you along the way.

DIYExpert
First trademark cost$249 *$499 *
Add-on trademark cost$99 *$200 *
Instant professional searchcheck-whitecheck-dark
Professional-quality applicationcheck-whitecheck-dark
AI compliance checkcheck-whitecheck-dark
Haloo expert helpnocheck-dark
Buy now, pay latercheck-whitecheck-dark
Time to fileMinutes5-7 business days
Time to Amazon Brand RegistryMinutes5-7 business days
Get Started

Understanding Haloo Pricing and USPTO Fees

Our mission at Haloo is to make owning your brand easy and affordable. With Haloo, you can take the lead yourself from $249, or opt to have a little help from $499. The USPTO filing fee for a US trademark application is typically $250 per class of products or services you list in your application, but rare exceptions cost $350 per class.

USPTO filing fees are not charged per application but per ‘class’ of products or services you sell. So, if you file a trademark application for ‘running shoes’ which is in one class and ‘computer software development’ which is in another, you would have to pay USPTO filing fees for two classes. Our tool will calculate these federal fees as you add products and services into your application so that you know in advance exactly what your total costs will be.

Rachael, an attorney and former USPTO trademark examiner, helps you to understand Haloo’s pricing and USPTO filing fees.

How Trademarks Work

Brand identity

A brand identity consists of three components that can be registered: Name, Logo and Tagline.

Application

Each component requires a separate application.

Multi application

At Haloo, when more than one application is filed at the same time (e.g., Name and Logo), you are eligible for a discounted rate.