A Black woman and Black man smiling in front of a bar.

Trademarks without question marks.

Built by attorneys, Haloo’s self-service tools make trademarking easy and affordable for everyone.

A Black woman and Black man smiling in front of a bar.

Own your brand, protect your business

Trademarks are essential. Now with Haloo, they’re also easy to do yourself.


Self-representing with Haloo's professional tools will save thousands on attorneys

Quick Turnaround

Don’t wait days when Haloo takes minutes to use

Fewer Errors

1 in 5 trademark applications get rejected, Haloo’s AI eliminates human error


Anybody can use our tool to produce attorney quality searches and applications, no legal expertise needed.

Use Haloo’s AI to register a trademark yourself

Don’t pay thousands of dollars for an attorney, Haloo’s AI was built with Google and USPTO examiners to offer an attorney quality self service tools reflecting up-to-date trademark laws and practices.

A trademark search can take an attorney a week. Haloo takes 58 seconds.






Not inherently distinctive



Prohibited marks



Scandalous, obscene or immoral



Suggests a false connection with someone



Easy and intuitive

Our AI is compliant, thorough, and by-the-book. Even if you’ve never filed a trademark application before, Haloo will produce flawless searches and applications, ready for you to file in just minutes.

App Builder demo

Trademarks have gone digital. Finally.

Law FirmBudget ServicesHaloo
Instant professional searchyes
USPTO compliance guaranteeyes
Backed by real USPTO examinersyes
First trademark cost$2000.00$169.00$99.00
Additional trademark cost$2000.00$169.00$49.00
Time to fileWeeksDaysMinutes
Buy Now, Pay Lateryes
Time to Amazon Brand RegistryWeeksDaysMinutes